Skip to content
CalculateWellHubTOOLS

Marketing Tools

Email marketing, social media, automation, analytics and advertising tools.

Marketing software is where costs can grow quickly as your list, audience or team grows. Look closely at how each tool prices contacts, seats or usage.

This section groups tools by job — sending email, scheduling social posts, automating workflows or measuring results.

Adobe Express

Marketing Tools

Design app from Adobe for creating social posts, flyers, simple videos and other content from templates, with AI features.

FreemiumAIBest for: Small businesses and creators without a designer

Make

Productivity Tools

Visual automation platform (formerly Integromat) for connecting apps and building multi-step workflows.

FreemiumBest for: Users comfortable with visual logic

Semrush

SEO Tools

SEO and marketing platform for keyword research, competitor analysis, site audits, backlinks and rank tracking.

FreemiumBest for: SEO professionals and agencies

Zapier

Productivity Tools

No-code automation platform for connecting web apps and automating multi-step workflows.

FreemiumBest for: Non-technical users

Comparisons

Guides

2 min read · Updated 3 October 2026

How to Evaluate SEO Tools Before You Pay

A step-by-step method for testing keyword research, site audit and rank tracking tools against your own data before committing to a subscription.