Preliminary profile. This information has not yet been verified against the official website. Features, plans and pricing can change — always confirm on the vendor's site. Editorial policy
Quick facts
- Pricing model
- Freemium
- Free plan
- Yes
- Free trial
- Unverified
- Paid plans
- Yes
- Starting price
- Check official site
- Best for
- SEO professionals and agencies
- Platforms
- Web
- Category
- SEO Tools
- Last checked
- Not yet checked
What is Semrush?
Semrush is an online visibility platform used by SEO professionals, agencies and marketers. Its core toolkit covers keyword research, competitor analysis, site audits, backlink analysis and position tracking.
The platform is broad: beyond SEO it includes tools related to content marketing, advertising research and social media. Many users only need part of it, so it is worth mapping your actual tasks to the plan you are considering.
Semrush offers limited free access, and paid plans unlock higher limits and more features. Limits matter a lot for SEO tools, so compare them carefully.
Who is Semrush for?
- SEO professionals and agencies
- Marketing teams managing several channels
- Website owners serious about organic growth
- Planning content around search demand
- Finding and fixing technical SEO issues
- Monitoring competitors and backlinks
- Reporting rankings to clients
Who should consider an alternative?
- Casual bloggers who only need occasional keyword ideas
- Very small budgets — free tools may be enough to start
Key features
Keyword research
Find keyword ideas, estimated search volumes and related questions for a topic.
Competitor analysis
See which keywords and pages drive visibility for other domains.
Site audit
Crawl a website to surface technical and on-page SEO issues.
Backlink analysis
Review links pointing to a domain and monitor changes.
Position tracking
Track keyword rankings over time for chosen locations and devices.
How it works
- 1Create an account and add your website as a project.
- 2Run a site audit to find technical issues.
- 3Research keywords and competitors for your topic.
- 4Set up position tracking for the keywords that matter to you and review progress regularly.
Free vs paid
| Option | Available? | What to check |
|---|---|---|
| Free plan | Yes | Usage limits, watermarks, commercial-use rights |
| Free trial | Unverified | Length, whether a card is required, auto-renewal |
| Paid plans | Yes | Annual vs monthly price, seats, usage limits |
The official plan comparison is the most reliable source for what each plan includes.
Semrush pricing
Check current pricing on the official website.
Semrush offers limited free access with a registered account. Plan limits and any trial offers should be checked on the official pricing page.
A free option is listed — you can try Semrush before paying.
Pricing last checked: Not yet checked. Prices may vary by region, currency, taxes and billing period. See the official pricing page.
Pros and cons
Pros
- Covers most SEO tasks in one platform
- Limited free access to try core tools
- Useful competitor research capabilities
Cons
- Can be more than a beginner needs
- Usage limits vary by plan and should be checked carefully
- Search volumes are estimates, as with all third-party SEO tools
What to check during evaluation
We have not yet completed hands-on testing of Semrush, so we don't give it a score. If you're evaluating it yourself, these are the checks we use:
- Keyword volume estimates compared with Google Search Console data for a test site
- Site audit findings on a site with known, deliberately introduced issues
- Free account limits on the date of testing
- Rank tracking accuracy against manual checks in a chosen location
Semrush alternatives
Writesonic
AI Tools
AI platform for drafting articles, marketing copy and SEO-oriented content.
Other tools often compared with Semrush: Ahrefs, Moz Pro, SE Ranking, Ubersuggest.
Semrush FAQ
Is Semrush free?
Semrush offers limited free access with an account. Paid plans raise limits and unlock more tools. Check the official pricing page for current details.
Are Semrush search volumes exact?
No third-party SEO tool has exact Google data. Treat volumes as estimates for comparing keywords, and use Google Search Console for your own site's real data.
Ready to explore Semrush?
Semrush lists a free option, so you can try it before committing.
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