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SEO Tools

Keyword research, site audits, rank tracking, backlink analysis and content optimisation software.

SEO platforms range from free browser extensions to enterprise suites. The right choice depends on how many sites you manage, which markets you target and whether you need historical data.

Profiles in this section focus on what each tool is good at, the limits of its free tier, and how it compares with similar platforms.

Semrush

SEO Tools

SEO and marketing platform for keyword research, competitor analysis, site audits, backlinks and rank tracking.

FreemiumBest for: SEO professionals and agencies

Writesonic

AI Tools

AI platform for drafting articles, marketing copy and SEO-oriented content.

Pricing unverifiedAIBest for: Marketers producing a high volume of drafts

Guides

2 min read · Updated 3 October 2026

How to Evaluate SEO Tools Before You Pay

A step-by-step method for testing keyword research, site audit and rank tracking tools against your own data before committing to a subscription.

2 min read · Updated 3 October 2026

How to Choose an AI Writing Tool

A practical checklist for choosing an AI writing tool — matching the tool to the job, checking output quality, privacy and the true cost before you pay.