Semrush
SEO Tools
SEO and marketing platform for keyword research, competitor analysis, site audits, backlinks and rank tracking.
Keyword research, site audits, rank tracking, backlink analysis and content optimisation software.
SEO platforms range from free browser extensions to enterprise suites. The right choice depends on how many sites you manage, which markets you target and whether you need historical data.
Profiles in this section focus on what each tool is good at, the limits of its free tier, and how it compares with similar platforms.
SEO Tools
SEO and marketing platform for keyword research, competitor analysis, site audits, backlinks and rank tracking.
AI Tools
AI platform for drafting articles, marketing copy and SEO-oriented content.
2 min read · Updated 3 October 2026
A step-by-step method for testing keyword research, site audit and rank tracking tools against your own data before committing to a subscription.
2 min read · Updated 3 October 2026
A practical checklist for choosing an AI writing tool — matching the tool to the job, checking output quality, privacy and the true cost before you pay.