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UTM Link Builder
Build campaign URLs with UTM parameters for analytics tracking.
Campaign URL
About this tool
Add UTM parameters to a link so analytics tools can attribute visits to the right campaign, source and medium.
Use consistent, lowercase values across your team to keep reports clean.
How to use the utm link builder
- Paste the destination URL.
- Fill in source (e.g. newsletter), medium (e.g. email) and campaign name.
- Copy the generated URL and use it in your campaign.
Frequently asked questions
Which UTM parameters are required?
Most analytics setups expect utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional.
Should I use UTM links on internal links?
No. UTM parameters on links within your own site can overwrite the original traffic source. Use them only on external campaign links.
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